When fans get fans aka content is king

I saw my first content creator in the wild a few weeks ago. I was walking the dog when she ran past me with her phone held aloft, talking animatedly. She could’ve been face-timing a loved one I suppose, but I had this sense that she was performing. It was like looking through a window into the future. I’m insulated from the creator revolution in my suburban pocket of a small town at the bottom of the world, but I would love to visit New York, London or Seoul one day just to see TikTok dance videos being filmed in real life.